Ecommerce Consultant & NED at Cheetham House Consultants - Co-Founder Country Attire - Part of Internet Fusion Group

Richard Parker

Involved in ecommerce since the birth of the industry in the 1990’s, following a diverse entrepreneurial career building companies involved in computer recycling, nursing homes and sports car importing.

Richard Parker

Richard has been involved in ecommerce since the birth of the industry in the 1990’s, following a diverse entrepreneurial career building companies involved in computer recycling, nursing homes and sports car importing.


He co-founded Country Attire in 2006, growing the premium heritage e-tailer into a highly profitable niche player until its acquisition by a larger group in 2018. As Managing Director responsible for leading a highly experienced management team, he focused on ensuring buying and merchandising, I.T. and customer care excellence, taking the lead on forging partnership relationships with key brands and contract negotiations. He also drove own label development for Country Attire.


Richard took over the role of Head of Own Brand Operations for the purchaser of Country Attire, identifying opportunities for new products and brands for multiple facias across the group, taking them from concept to market. Since 2020 Richard has concentrated on working with young digital businesses, managing commercial property, Angel investing and improving his skiing, mountain biking and fitness! He is also about to embark on a new ecommerce venture in premium homewares alongside two of the design world’s most renowned experts